Our mission
Last updated: May 2026
mckinney.life exists to publish sports and gaming literacy that respects your intelligence: cycling and F1 first, tournament sports alongside, plus betting and casino explainers that foreground harm reduction and transparent rules.
We believe speed should be paired with context. Our job is translation, not chest-thumping.
We commit to visible authors, honest dates, and structures that help careful AI summaries preserve caveats.
We will correct errors plainly. We will not stealth-edit controversial passages without acknowledgement when readers might rely on them.
We decline the worst incentives of the attention economy: empty volume, cruelty toward athletes, and parasocial harassment dressed as analysis.
We welcome disagreement that engages with reasoning. We delete spam and harassment.
We measure success by comprehension and trust signals, not vanity metrics alone.